Advertising or endorsement

Status DraftedOpened Jun 3, 2026id: sample-musician-endorsement

Intake

What happened: I am a musician based in Nashville. A headphone company called NorthPeak Audio posted a promo video that uses an AI clone of my singing voice to make it sound like I endorse their product. I have no relationship with them and never agreed to this.
Incident type: Advertising or endorsement
What was cloned: Voice
Hosted at: https://northpeak-audio.test/artist-series
Platform: Instagram
Found on: Jun 1, 2026
Identifiable: Yes
Prior consent: No consent
Jurisdiction: Tennessee (covered)

Triage

A company used a cloned singing voice to fake an endorsement, without consent. Tennessee's ELVIS Act now covers voice and voice simulations, which is a strong fit. Instagram also provides a reporting channel. No copyrighted recording appears to be copied, so DMCA does not apply.

State right of publicity

High confidence

Tennessee Personal Rights Protection Act, as amended by the ELVIS Act

A company used an AI clone of the claimant's singing voice to imply an endorsement, without consent. The 2024 ELVIS Act amendments add voice, including simulations, to Tennessee's right of publicity, so this fits squarely.

Elements that must be met

01The claimant is an individual with rights in their name, photograph, likeness, or voice.
02The defendant used, or made available, that voice or likeness, including a simulation of the voice, whether or not it is the actual voice.
03The use was without the individual's authorization.
04No statutory fair-use or expressive-work exception applies (for example news, commentary, or a protected creative work).

Source trace

Tenn. Code Ann. § 47-25-1101 et seq. · § 47-25-1105 (unauthorized use of name, photograph, likeness, or voice), as amended by the 2024 ELVIS Act to add voice

https://rightofpublicityroadmap.com/state_page/tennessee/

The ELVIS Act is new and its exceptions are being interpreted by courts. Verify current law.

Platform Terms of Service

High confidence

Instagram / Meta reporting channel

The promo is on Instagram, which is clearly identified and offers a likeness and impersonation reporting lane.

Reporting channel

Instagram impersonation / likeness report. Use the privacy or likeness form when your face, voice, or identifiable features are used without permission.

Source trace

Instagram / Meta · Platform Terms of Service

https://help.instagram.com/446663175382270

Confirm the current Meta reporting lane before filing.

These are the instruments that may apply. The next step drafts the notice tuned to one of them. Deepfake Recourse drafts; a human files. Nothing is sent from here.

Generated by claude-sonnet-4-6. Not legal advice. Verify current law.

Assembly

Preserved evidence package

URL where the replica is hostedadded 6/3/2026, 6:30:00 PM
https://northpeak-audio.test/artist-series
sha256: 8960a9bd844bcd0fc15e79cb…
Host platformadded 6/3/2026, 6:30:00 PM
Instagram
sha256: bad57ef7837c8e6bf99c2a59…
Account of what happenedadded 6/3/2026, 6:30:00 PM
I am a musician based in Nashville. A headphone company called NorthPeak Audio posted a promo video that uses an AI clone of my singing voice to make it sound like I endorse their product. I have no relationship with them and never agreed to this.
sha256: d63b2e83fdddbf8016a62e3f…
Date the replica was foundadded 6/3/2026, 6:30:00 PM
2026-06-01
sha256: be994450209e5d1b922feff6…

Each item carries the time it was added and a SHA-256 fingerprint of its content. This detects naive edits to the recorded material. It is not a tamper-proof seal.

Draft · State right-of-publicity demand

Draft only

Cease and Desist: Unauthorized Use of AI-Cloned Voice for a Fake Endorsement (Tenn. ELVIS Act)

Directed to: [Registered agent or legal department, NorthPeak Audio]

Draft text · editable

[Your full legal name]
[Your address]
[Your email] | [Your phone]

[Date]

VIA [CERTIFIED MAIL / EMAIL]

[Recipient name or registered agent]
NorthPeak Audio
[Recipient address]

Re: Unauthorized use of my voice in violation of the Tennessee Personal Rights Protection Act, as amended by the ELVIS Act

To whom it may concern:

I am a recording artist. NorthPeak Audio has published a promotional video that uses an artificial-intelligence-generated clone of my singing voice in a way that implies I endorse your product. The video is hosted at https://northpeak-audio.test/artist-series. I have no relationship with NorthPeak Audio and never consented to this use.

Tennessee law protects an individual's voice, including a simulation of that voice, from unauthorized use. I did not authorize this use, and no exception applies.

I demand that NorthPeak Audio immediately stop using my voice and the cloned recording, remove the video identified above, and confirm in writing within ten business days that it has done so.

This letter is not a complete statement of my rights or claims, and nothing in it waives any of them.

[Your signature]
[Your full legal name]

This is a draft. Deepfake Recourse does not address or send it. You review, edit, and file it yourself. Not legal advice. Verify current law.